Outdoor Signage 101 – Essential Tips for Maximizing Business Visibility

As a brick-and-mortar retailer, your retail signage is the biggest tool you have to attract and keep customers. Studies have shown that shoppers remember signage as part of the shopping experience, and effective signage can boost sales and even help your business grow. But with so many different options and types of outdoor signage available, it can be overwhelming to choose the best solution for your brand.

Consider these tips to maximize the visibility of your outdoor signage and make sure you’re catching every passerby’s attention.

Identify your customer personas and create a clear messaging strategy. A good example of this is a restaurant with a message that appeals to families with a children’s menu. A well-thought-out message will allow your potential customers to know exactly what your business is about and how it can benefit them.

Your outdoor sign should be legible and comprehensible from a given distance, regardless of the size of the lettering or typeface used. The International Sign Association has a guide to the minimum required legibility distance for each type of sign. To ensure your outdoor signs meet this requirement, be mindful of the distance at which your sign will be viewed when it is fully lit.

The color of your outdoor signage is another key factor to consider. When choosing the right color, it is important to consider both the background and the text. The background of your sign should be dark enough to highlight the words, but not so dark that the words blend into the background. A bright, eye-catching color will help draw attention to your sign and help it stand out from the surroundings.

You can also choose to use digital technology for your outdoor signage to increase its visibility. This can be especially beneficial to restaurants and retail businesses. For instance, an LED digital sign can display your current specials or advertise a new product. However, this type of outdoor signage must be carefully regulated and managed to ensure your company stays compliant with local zoning laws.

If you have a budget in mind when selecting your outdoor signage, it’s important to establish what type of sign will best suit your needs. Popular choices for retail stores include pylons, sidewalk or yard signs, and entrance signs. Signs that can be easily displayed and taken down are often a smarter choice, such as awnings or window graphics. When deciding on the right material for your outdoor signage, you should also consider how long you’ll need it to last. For example, if you’re running a week-long promotion, a temporary vinyl sign may be more cost-effective than a permanent pylon or building sign.

Working with a reputable sign company in Fresno offers numerous advantages, from leveraging their expertise to receiving customized solutions tailored to your business needs. Their knowledge, experience, and project management skills contribute to a smooth and efficient signage process, resulting in high-quality, visually captivating signage that resonates with your target audience. By choosing to collaborate with a sign company, you set the stage for effective visual communication, increased brand visibility, and ultimately, business success.