Outdoor Signage 101 – Essential Tips for Maximizing Business Visibility

As a brick-and-mortar retailer, your retail signage is the biggest tool you have to attract and keep customers. Studies have shown that shoppers remember signage as part of the shopping experience, and effective signage can boost sales and even help your business grow. But with so many different options and types of outdoor signage available, it can be overwhelming to choose the best solution for your brand.

Consider these tips to maximize the visibility of your outdoor signage and make sure you’re catching every passerby’s attention.

Identify your customer personas and create a clear messaging strategy. A good example of this is a restaurant with a message that appeals to families with a children’s menu. A well-thought-out message will allow your potential customers to know exactly what your business is about and how it can benefit them.

Your outdoor sign should be legible and comprehensible from a given distance, regardless of the size of the lettering or typeface used. The International Sign Association has a guide to the minimum required legibility distance for each type of sign. To ensure your outdoor signs meet this requirement, be mindful of the distance at which your sign will be viewed when it is fully lit.

The color of your outdoor signage is another key factor to consider. When choosing the right color, it is important to consider both the background and the text. The background of your sign should be dark enough to highlight the words, but not so dark that the words blend into the background. A bright, eye-catching color will help draw attention to your sign and help it stand out from the surroundings.

You can also choose to use digital technology for your outdoor signage to increase its visibility. This can be especially beneficial to restaurants and retail businesses. For instance, an LED digital sign can display your current specials or advertise a new product. However, this type of outdoor signage must be carefully regulated and managed to ensure your company stays compliant with local zoning laws.

If you have a budget in mind when selecting your outdoor signage, it’s important to establish what type of sign will best suit your needs. Popular choices for retail stores include pylons, sidewalk or yard signs, and entrance signs. Signs that can be easily displayed and taken down are often a smarter choice, such as awnings or window graphics. When deciding on the right material for your outdoor signage, you should also consider how long you’ll need it to last. For example, if you’re running a week-long promotion, a temporary vinyl sign may be more cost-effective than a permanent pylon or building sign.

Working with a reputable sign company in Fresno offers numerous advantages, from leveraging their expertise to receiving customized solutions tailored to your business needs. Their knowledge, experience, and project management skills contribute to a smooth and efficient signage process, resulting in high-quality, visually captivating signage that resonates with your target audience. By choosing to collaborate with a sign company, you set the stage for effective visual communication, increased brand visibility, and ultimately, business success.

Amplify Your Message With Eye-Catching Outdoor Signs and Graphics

The right exterior signs promote your business and brand while helping customers and clients find their way around. We deliver impactful storefront signage, monument signs, pole/pylon signs, awnings, outdoor banners and lighted signs designed to make your business stand out from the crowd.

Attract new business, clientele and customers with eye-catching business signs that balance professionalism with personality to showcase your products, services and value. We’re experts in blending sign elements to create a consistent look that’s on-brand and resonates with potential customers.

Whether you’re looking to create a custom display or are utilizing our extensive digital sign offerings, we’ll design and build your custom signage system that is sure to get results. Our team carefully surveys your physical location, surrounding businesses and traffic flow to determine which types of sign and placement will attract the highest volume of foot traffic to your business or organization.

Digital outdoor signage is a great option for businesses with limited space on their building, but who still want to promote their business, product or service in a targeted and effective manner. Using state-of-the-art technology, we’ll design and install an indoor or outdoor digital display that features customized content strategies to achieve your goals.

Outdoor directional signs are one of the most common and effective forms of outdoor advertising. These signs direct people to your business or event, and can include arrows, numbers and letters on either an engraved or painted surface. A popular version of this type of sign is a monument style directional sign that’s installed at the entrance to your facility, typically with dimensional lettering.

Pole signs reach a large audience because of their large size, often towering over competing signage and making it more likely to capture attention. These kinds of signs are commonly utilized by gas stations, fast food restaurants and shopping centers.

Canopy signs are a great way to promote your business in a unique and attractive manner, and are especially useful for locations that remain open after dark, such as restaurants, bars, comedy clubs and more. Typically, these types of signs feature an awning that hangs over the entryway or another area of your business to protect patrons from rain, wind and snow.

Illuminated signs, also known as backlit signs, illuminate your message by installing LED lights within or around the sign’s frame, illuminating the wording and graphics on the sign’s face. This makes your sign more visible, especially in inclement weather like rain or fog, and also enhances the visual appeal of your custom signage and your business building. Fresno Sign Company offer a variety of lighting options, from simple LED illumination to full backlit signage systems that can be seen from a distance. Their team will work with you to select the best color options and lighting for your project.